The Brief
Provide specialised social media support for Retail Zoo in order to maintain quality standards during a period of excess workload within the Boost Juice brand.
Key Skills
- Social media management
- Social centric content creation
- Copywriting
- Community management
- Content calendar creation
- Reporting
- Graphic design briefing
Deliverables
- Complete social launch campaign for the Adelaide drive thru Boost Juice restaurant: Inclusive of content calendar creation and execution, community management throughout the campaign and reporting of metrics.
- Web copy for the Boost Vacay website.
- Content creation and community management for the ‘Not Your Nan’s Cuppa’ social campaign.
- Content creation and community management for the ‘Boost Vacay’ social campaign.
- Required reports for all work undertaken.
Personal Commentary
In 2018 I spent three months contracted to Retail Zoo as a Social Media Specialist for Boost Juice.
During this time I was welcomed into the Boost Juice family and built lasting friendships alongside the social campaigns I was assigned to.
One of my favourite things about my time at Boost is that it was where I met Dudley who, to date, is still my favourite colleague.
I mean, just look at those eyes:
On a serious note, however, this role positioned me well for dealing with high budget, multinational clients and I am forever grateful for the relationships I built with my Retail Zoo co-workers as well as the experience I gained from my time as their Social Media Specialist.