The Brief

Provide specialised social media support for Retail Zoo in order to maintain quality standards during a period of excess workload within the Boost Juice brand.

Key Skills

  • Social media management
  • Social centric content creation
  • Copywriting
  • Community management
  • Content calendar creation
  • Reporting
  • Graphic design briefing


  • Complete social launch campaign for the Adelaide drive thru Boost Juice restaurant: Inclusive of content calendar creation and execution, community management throughout the campaign and reporting of metrics.
  • Web copy for the Boost Vacay website.
  • Content creation and community management for the ‘Not Your Nan’s Cuppa’ social campaign.
  • Content creation and community management for the ‘Boost Vacay’ social campaign.
  • Required reports for all work undertaken.

Personal Commentary

In 2018 I spent three months contracted to Retail Zoo as a Social Media Specialist for Boost Juice.

During this time I was welcomed into the Boost Juice family and built lasting friendships alongside the social campaigns I was assigned to.

One of my favourite things about my time at Boost is that it was where I met Dudley who, to date, is still my favourite colleague.

I mean, just look at those eyes:

Dudley is a staffy who inhabits the Boost Juice / Retail Zoo office when his owner is at work.
Dudley sitting under my desk a few days before my contract with Boost Juice ended. I think he knew I was leaving.

On a serious note, however, this role positioned me well for dealing with high budget, multinational clients and I am forever grateful for the relationships I built with my Retail Zoo co-workers as well as the experience I gained from my time as their Social Media Specialist.