The JMPJ Difference

“COPY IS QUEEN”

Jessica Maree Powell-Jones

Although the King is the most important piece in chess, the Queen is the most powerful.

Likewise, although the value you offer your customers is the most important part of your business, your copy is the most powerful tool.

And if you choose to work with me, I’ll be your most powerful copy creating asset.

Today’s consumers are more distracted and less trusting than ever. The smallest fault in your presentation can cause a potential purchaser to lose interest in your message, or worse, trust in your brand.

It’s no longer enough to have a great product with a killer USP. You need to engage your audience and build genuine relationships if you want to see results.

That’s where I come in.

Having spent almost a decade in the corporate world, I noticed a distinct pattern in businesses who outsource their writing – They either only have the bare bones and sales material, or their “hard” copy and engagement content don’t align.

Both of these are major oversights that could be killing your business.

But they’re easy to fix so don’t freak out on me just yet.

There are two main culprits for these issues:

• The business only has a copywriter.
• The business has a copywriter and a content writer who don’t work as a team or have complimentary styles.

It doesn’t matter how clear your directions, or stringent your brand guidelines, each individual writer is going to have their own unique style that shines through to the discerning customer.

Sure, you could circumvent this issue by carefully editing every piece of copy that is submitted to you. But this pretty much guarantees it’s going to lose its magic and therefore you’re going to lose your money. Plus, you actually double your losses by doing this because you’re essentially paying for the same thing twice.

That’s why I decided to offer both copywriting and content writing under the JMPJ brand.

My training and experience allow me to easily create both varieties of copy, and since you’ve only got one writer, a consistent tone of voice will appear across all of your collateral.

Curious about results?

Traffic: In the past twelve months I have quadrupled both impressions and clicks for a company I work with.

Conversions: Another company I write for has an eCommerce conversion rate that was 140% higher this financial year than the previous one.

Engagement: One of the social presences I manage delivers traffic to the associated site with a 0% bounce rate. I have maintained this for the year and a half that I’ve been with the brand.

What does this prove?

It proves that having high quality, target demographic focused content can do wonders for your business.

And it shows that I know a thing or two about what I do.

So have a look around my site and if you’re interested in collateral that’s going to boost your rankings and establish you as an authority against your competition, drop me a line and lets get building.

I’m open to once off projects right through to long term partnerships and I’d love to help you reach your growth targets.

Simply select your preferred starting point below to find out more about what’s on offer, then fill out a contact form to get the ball rolling.

P.S. I won’t hold it against you if you only want one of my services. All JMPJ Communications packages are personally tailored and designed around your goals.

Although I strongly suggest that you create a comprehensive plan with whomever you choose for your copy needs, I’ll write you a single blog post or page of web copy just as happily as I’ll create a full strategy.

JMPJ are committed to minimising our environmental impact. Our home base is powered by solar panels, we operate a paperless office and our hosting is powered by 100% green energy. If you would like to join us in our eco-friendly endeavours, please consider hosting your site with Host Papa or a similarly green hosting provider. Please note that the below is an affiliate link and we may receive a commission (at no extra cost to you) if hosting is bought via this link. Host Papa are the company that we use for our servers and we would never recommend something that we don’t use ourselves.