Blogging for business is a whole different beast to writing a personal blog. But you also can’t approach it as if it were sales copy.
So what do you do then?
You follow the steps in this blog to learn how to write and optimise yours!

Organic Traffic – You know it’s important for your business, you know the more you have the better, and you know you want to keep growing it so your business can expand. But what actually is it? Why is it important? And how do you get it? In this blog you’ll find the answers to these questions and more:

Pink vs Blue: The Unspoken War Within STEM Pathways was created for SiteSupervisor during my time with them.
This piece was linked to Introduce A Girl To Engineering Day and explores the gender imbalance within construction and STEM pathways.

In May 2019 I wrote ‘Investigating the January Fish Kill’ for Water Quality Solutions, a water body management company based in Victoria, Australia.
This investigative piece looks at the how and why of the mass fish kill that took place in the Darling River while also promoting the services and products used by Water Quality Solutions to help their customers avoid an event like this happening in their personal waterbodies. This makes it a perfect example of informative content marketing collateral that provides value to both the audience and the company.

I wrote ‘Sustainable Housing: The Shift Towards Green Living And Its Impact On The Construction Industry’ while working for SiteSupervisor in early 2019.
As the title suggests, this piece was focused on how the construction industry is adapting to society’s increased push for sustainability in all we do. This piece was relevant and useful for SiteSupervisor as they are a SaaS platform designed to improve workflow in the construction industry.

I published ‘Nanny Dogs Not Nuisances’ to my personal blog on the 28th August of 2017.
By the end of August it had received almost 600 views – an average of 150 views per day.

This piece performed so well because it was timely and topical at a moment when breed specific legislation was being considered across much of Australia. But its success also owes thanks to the love, countless hours of research, multiple interviews and a fair bit of design work that went into it.

The formatting and design work don’t really align with how I work today but I felt that this was an important piece to keep alive. Both for the significance the topic still holds within the Bully Breed loving section of society and the impact it has had on my career.

Read ‘Nanny Dogs Not Nuisances’ here: